Zhiben Dermal Defender

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cgshort
Published
Luxury skincare brand, Zhiben has continued its ongoing collaboration with Frame, on this occasion with the view to creating a film that showcases the functionality of its Dermal Defender products’ refill system.

Rather than producing a stock standard instructional film, the creative approach was taken to produce a visually-compelling, playful, yet easy-to-understand spot. The use of graceful movement and multiplication of the product, combined with speed ramping provides a somewhat mesmerising experience for the viewer, whilst the integration of splash and water drops creates an element of surprise.

The bold art direction was a conscious choice, employed to highlight the elegant simplicity of the product and its refill system with its strong sense of minimalism and bright, invigorating environment.

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CREDITS

Client
Zhiben

Direction / design / animation
Frame

Production service
Final Frontier

Music & sound design
Facundo Capece
Category
CG Adv

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