VFX Breakdown of This is How You Dare for Hyundai

We worked with B-Reel to turn the car commercial formula on its head for Hyundai’s ‘This Is How You Dare’ campaign.



Our task was to create sleek and surreal visual effects that seamlessly shift the viewer from one world to the next. At 80 km/h. After some careful pre-planning between Amsterdam and New York, we were on set for five nights in Buenos Aires to make this happen.



“This is the kind of work every Flame Artist dreams about,” says VFX Supervisor Inti Martinez. “It allows the artist to be involved in the whole project, from concept through to completion. Not to mention, the crazy fun night shoots that took us from one of Buenos Aires’ highest buildings to a boxing run, then a CraneTruck in a tunnel onto a basketball court.”



https://www.ambassadors.com/case/this-is-how-you-dare-hyundai



Brand: Hyundai Elantra

Agency: B-Reel

Brand Director: Magda Tomaszewski

Executive Creative Director: Jonathan Graham

Creatives: Witt Whitmore, Suchi Ahuja

Art Director: Pieter Konickx

Agency Executive Producer: Myke Gerstein

Senior Agency Producer: Sachin Arora

Film Production Company: Imposter TV

Director: Sergi Castella

DOP: Albert Salas

Executive Producer: Avtar Khalsa

Line Producer: Malcom Wax

Photographer: Emir Haveric

Editorial: Work Editorial

Music Company: Q Dept

Sound Mix: Digital Arts

Color: The Mill

VFX: Ambassadors

Executive Producer: Katya Meyer

Producers: Sophie van Kooten, Bo Kops

Lead VFX Artist: Inti Martinez

VFX Artists: Peter van Rij, Sil Bulterman, Melissa van het Spijker, Bas Moonen, Hans van der Steilen

3D Supervisor: Will Jeffers

3D Artists: Jonathan Krijgsman, Alexander van Buggenum, Jeroen Cloosterman