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Tiger Flower: Water Day

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In partnership with Razorfish Health, Lightfarm developed this beautiful campaign. Over six months of production, the team dedicated itself to a meticulous process to create a tiger made of petals inspired by the concept of artist Raku, who photographs real flowers and composes the photos in various formats.

The agency contacted the artist, and under the direction of Milton Menezes, a unified workflow was created for a fluid and pleasant experience for the client.

Each petal was developed in CGI on top of real flowers photographed. Then, to sculpt the veins and general shape of each petal, we modeled, textured, and finally simulated it based on the physics of motion in the model.

They were crafted onto the tiger's body in a digital process that resembles the actual process of building a sculpture.

The next step was to animate and rig the tiger to make him walk. In this step, real tigers' videos were used as a reference to make the movements look 100% realistic. The camera has been animated in 3D to simulate realistic cinematography, with cinematic depth of field and color grading.

Credits

Direction: Milton Menezes and Marcelo Vaz
Coordenação: Ricardo Daroz
Modeling: Pedro Augusto
Rigging: Leo Carvalho
Seated Pose: Felipe Simões
Animation: Guilherme Gazzoni
Simulation: Heber Conde
Environments: Marcelo Vaz
Lookdev: Marcelo Vaz
Still Post Production: Milton Menezes
Film Color Grading: Daniel Silva
Production: Krystal Leasure
Category
CG Adv

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