Featured

The making of FORBES WOMAN campaign

639 Views

  • Thanks! Share it with your friends!

    You disliked this video. Thanks for the feedback!

cgshort
Published

This is a bit of our process creating the images for the FORBES WOMAN campaign by Ogilvy Brasil! It won 2 Gold lions (including gold in the illustration category) and 2 short lists in Cannes this year. We used CGI to create the female versions of Bill Gates, Mark Zuckerberg and Carlos Slim!





Client: Forbes Brasil

Agency: Ogilvy Brasil

Campaign: Forbes Woman

Titles: Billie Gates / Carla Slim / Marcia Zuckerberg

President at Ogilvy Brasil: Fernando Musa

National Creation VP: Cláudio Lima

Executive Creative Director: Félix Del Valle

Creative Director: Eduardo Doss

Art Director: João Alexandre

Writers: Guilherme Moreira / Phylippe Moura / Marcos Botelho

Account manager: Juliana Fernandes

Executive/Client: Antonio Camarotti

Media: Renata Valio / Betânia Aragão

Artbuyer: Francini Santiago

Production house: Notan

CGI/Post production: Marcos Sampaio

Account manager at notan: Luciana Okawara

Category
CG Still - Making Of
Tags
CGI, Forbes, 3D, Ogilvy, Notan, Zuckerberg, Slim, Gates, digital humans, advertising, cannes lions, cannes

Up Next