TESCO - Petabyte Protector

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We teamed up with BBH London to create a set of 3 videos for launching a brand-new campaign which aimed at encouraging viewers to consider Tesco Technology Department as a prime place to work.​​​​​​​ Our job was to show that the world of gaming and working for Tesco Technology can actually have a lot in common.

For Petabyte Protector we used Unreal Engine to create a CG animation imitating a strategy game, where a Tesco coder, pictured as a game player, has to protect bytes of information and figure out the ways to hold back hackers from taking over classified data.

Agency: BBH London / Black Sheep Production
Creative Production Studio: Ars Thanea
Executive Creative Director: Peter Jaworowski
Producer: Anna Pietrzak
Direction: Adam Torczyński
Art Direction: Adam Torczyński, Marcin Kowalski
Concept/Digital Paint: Piotr Rosłan, Michał Urbański
UI Designs/Typography: Adam Torczyński, Marcin Kowalski
R&D: Michał Zagulski
3D Team: Maciej Łypik, Łukasz Skurczyński, Paweł Filip, Jakub Włodarczyk
Unreal Engine/3D Engine: Michał Zagulski
Animation: Michał Zagulski, Piotr Wołoszyński
Edit: Adam Torczyński
Compositing: Łukasz Stolarski
Category
CG Adv

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