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TESCO - Lord of Logistics

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We teamed up with BBH London to create a set of 3 videos for launching a brand-new campaign which aimed at encouraging viewers to consider Tesco Technology Department as a prime place to work.​​​​​​​ Our job was to show that the world of gaming and working for Tesco Technology can actually have a lot in common.

In Lords of Logistics our job was to follow a visual concept based on pixel art and create a CG animation which looks like a retro video game and would simply trigger some nostalgic feelings in hearts of gamers who grew up playing old, good Nintendo.

Credits

Agency: BBH London / Black Sheep Productions

Creative Production Studio: Ars Thanea
Executive Creative Director: Peter Jaworowski
Producer: Anna Pietrzak
Direction: Adam Torczyński
Art Direction: Marcin Gibowski, Adam Torczyński, Marcin Kowalski
Concept/Digital Paint: Michał Urbański, Piotr Rosłan
R&D: Marcin Gibowski
Animatic/Gibomatic: Marcin Gibowski
Illustration/Animation: Marcin Gibowski
Edit: Adam Torczyński
Compositing: Łukasz Stolarski, Łukasz Wiktorzak
Category
CG Adv

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