Published
서린동의 SK사옥 리뉴얼을 맞아 2grey는 로비, 라이브러리, 이벤트홀 등 미디어월 전반의 크리에이티브, 연출 및 제작을 진행했습니다.
SK의 브랜드 이미지인 행복과 리뉴얼 축하의 메시지를 미디어 아트로 치환해, 오가는 사람들에게 새로운 감정들을 전하고자했습니다.
In response to the renewal of the SK office building in Seorin-dong, 2grey performed creative, directing and production throughout the media walls including the lobby, library, and event hall.
We tried to convey new emotions to those who come and go by replacing the message of happiness and renewal of SK's brand image with media art.
Client - SK
Agency - CJ Powercast
Creative, directed and designed by 2grey
SK의 브랜드 이미지인 행복과 리뉴얼 축하의 메시지를 미디어 아트로 치환해, 오가는 사람들에게 새로운 감정들을 전하고자했습니다.
In response to the renewal of the SK office building in Seorin-dong, 2grey performed creative, directing and production throughout the media walls including the lobby, library, and event hall.
We tried to convey new emotions to those who come and go by replacing the message of happiness and renewal of SK's brand image with media art.
Client - SK
Agency - CJ Powercast
Creative, directed and designed by 2grey
- Category
- Motion Graphics
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