Sarbast Aroma – Resight's Cut

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cgshort
Published
Crafting the perfect ambiance is a nuanced skill, particularly within the realm of product advertising. When showcasing a luxurious car, the aim is to instill an irresistible longing to grip the steering wheel, while innovative athletic shoes should evoke a sense of freedom and the desire to dash towards the horizon. Similarly, beer boasting aromatic excellence should arouse an insatiable yearning to relish each flavorful sip.

In collaboration with our friends from Carlsberg Uzbekistan, current project focuses on introducing a new addition to the Sarbast beer collection - the Aroma Limited Edition. Our objective extends beyond mere representation; we seek to heighten viewer perception by employing the enchantment of lighting, textures, and shaders. Every element is meticulously curated to yield a result that is not only realistic but also evocative. The culmination of our efforts is a vibrant and alluring image that captivates from the very first glance, inviting viewers into a world of sensory delight.

Client: Carlsberg UZ
Production: Resight
Agency: AIDA Pioneer
Music & Sound Design: QB SOUND

Director & Art Director: Andrey Voytishin
Technical Director: Aliaksandr Bondar
Producer: Andrey Lazaridi

Modelling and Assets: Aliaksandr Bondar, Dmitry Lazarchuk, Dmitry Mezit
Animation: Andrey Voytishin, Aliaksandr Bondar
Texturing: Aliaksandr Bondar, Dmitry Lazarchuk
Shading, Lighting, Compositing: Andrey Voytishin
Category
CG Adv
Tags
resight, sarbast, cinema 4d, drink, garden, hops, can, beer

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