SAMSUNG — How we flex

Together with our friends from Ogilvy NY, we created a global lifestyle campaign for the Samsung Galaxy Z Fold3 and Flip3 shown in the most influential cities worldwide.

We live in a time when mobile phones are integral to our lives. Each of us is different and uses them in our own way, depending on our needs and lifestyle. This was the main goal and inspiration for the film and key visual series.

See what hands can do when they're not busy holding phones.


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Credits:

SAMSUNG
Sonia Chang / Global Brand Marketing
Luciana Kim / Global Brand Marketing
Daniel Kim / Global Brand Marketing
Alison Han / Global Brand Marketing
Sophia Han / Global Brand Marketing


OGILVY
Michael “Razor” Raso / Executive Creative Director
Eric Soloway / Head of Production
Arrow Kruse / Executive Producer
Andre Tingberg / Creative Director
Shannon Gibney / Creative Director

Olivier Sentucq / Managing Director
Preston Wallis / Executive Group Director
Abigail Solano / Account Supervisor
Carly Berry / Assistant Account Executive


Production Studio: Ars Thanea

Director: Karol Kołodziński
DOP: Dominik Danilczyk
Photographer: Szymon Świętochowski

Executive Creative Director: Peter Jaworowski
Art Director: Peter Jaworowski, Maciej Mizer,
Studio Supervisor: Jakub Grobelny

Producer: Marta Król, Magdalena Grzesz
Production Coordinator: Magdalena Burzykowska

2D Concept Artist: Michał Urbański, Maciej Mizer
3D Concept Artists: Michał Zawół, Piotr Rudkowski

Layout: Paweł Świerczyński
IT Support: Kamil Lenard


Live-action

Producer: Tomek Hryniszyn, Artur Kotowski
Production Manager: Artur Kotowski
Set Decorator: Aleksandra Muszyńska
Make-up Artist: Agnieszka Jańczyk
Costume Designer: Malina Wędzikowska

Post Production

Editor: Magdalena Chowańska, Yakiv Komaransky
Conforming: Łukasz Jara
On set supervisor: Wojtek Rogalski
Online Supervisor: Tomek Michalczewski
Online Artists: Tomek Michalczewski, Dawid Grzesik, Łukasz Cuprzyński, Szymon Kania, Łukasz Skórski, Bartosz Bąk, Janek Obrębowski
Color Grading: Fred van Eden
Post Producer: Marina Sawicka
Post Production Coordinator: Ewa Bolland