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Sainsbury's 'Mog's Christmas Calamity' Making Of | Framestore

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Christmas 2015 saw Judith Kerr’s family favourite literary character, Mog, reimagined in her first-ever animated foray. Framestore worked alongside creative agency AMV BBDO and Director James Rouse to deliver an emotive spot for the festive season, developing Mog from original illustration to star of the small screen in an exclusive narrative for Sainsbury’s, in aid of Save The Children.

This film gives an insight into the lengthy process behind the making of Mog, drawing on Framestore's multiple disciplines and departments to artfully create a cat worthy of the much-anticipated 'Christmas ad' spot.

Category
CG Adv - Making Of

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