When the South Carolina lottery asked us to create a spot promoting a new series of Harely-Davidson themed scratch games, we eagerly cracked open our sketchbooks and dusted off our leather big-boy pants.
Harley-Davidson is a full-throated and unapologetic symbol of American individualism. What better way to represent this lasting American icon, than with other American icons?
Meet Mac and Terrence.
This all CG spot, written and produced by Able VFX, features rocks, flags, and a couple of easy-going eagles eager to embrace all things Harley.