PH Pale Rose

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Say hello to PH Pale Rose. The well-known and much-loved PH lamp has been transformed with pale rose mouth-blown Italian glass shades and beautiful brushed brass details. Inspired by Poul Henningsen’s fascination with colour and light, Frame partnered with Louis Poulsen to create a film to mark the release of the table and pendant PH Pale Rose lamps.


The result is a dynamic montage of scenes featuring the lamp in slightly surrealistic environments that nod to the product’s design heritage, whilst providing a modern twist. The film was featured heavily at the product’s official launch at Milan Design Week 2022 where Louis Poulsen transformed a vintage Italian pastry shop into a Rose-tinted visual spectacle.

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Client⁠
Louis Poulsen

Direction / Design / Animation⁠
Frame⁠

Stylist
Mads Lindhardt Faber

Sound Design⁠
Nina Liv
Category
CG Adv