Pantene — Soex

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Published

We teamed up with Procter & Gamble for a new all-around, ambitious project for Pantene.

The hero of the film is the acclaimed Pro-V, the unique formula that "transforms your hair by making it stronger". P&G group challenged us to imagine and portray its genesis, as well as its first rendez-vous and mutual love with a pool of shampoo, giving birth to a product able to regenerate hair from the root to the tip.

www.ditroit.it



CREDITS



Direction

Ditroit



Creative Director

Salvatore Giunta



Design & Development:

Claudio Gasparollo

Martin Vokaty

Christian Cabiddu

Mantas Bardauskas

Matteo Nicoli

Andrew Prousalis

Enrico Albanese

Giedrius Paulauskas

Dave Stewart



Producer

Noemi Bugli



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Client

Procter & Gamble



Brand

Pantene



Brand Manager

Arnaud Beaumont

Sonia Lucci



Art Director

Jiyoni Kim



Executive Producer

Guido Marchetti



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Audio

Smider

Category
CG Adv

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