Pantene — Nutrient Blends

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cgshort
Published
Eyes on this juicy and refreshing project – the outcome of an extensive and significant collaboration between Ditroit, Beeta and Grey NYC for Pantene by P&G.

The aim of the film was to romance the pure and natural ingredients, blended into the diverse formulas of this product collection: from rose water to jojoba, from bamboo to castor oil and biotin, each one with a clear personality and with precise beneficial features. Our challenge was to shape the world around each ingredient, picturing a brand new colorful journey, carefully condensed into a TVC.
www.ditroit.it

CREDITS

Direction
Ditroit

Creative Director
Salvatore Giunta

Design & Development
Claudio Gasparollo
Martin Vokaty
Christian Cabiddu
Matteo Nicoli
Andrew Prousalis
Giovanni Mauro
Pietro Furbatto
Sergio Papa

Producer
Noemi Bugli

Audio
Smider

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Agent
Beeta

Executive Producer
Beatriz Romero

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Agency
Grey

Creative Director
Arturo Macouzet

Art Director
Emily Pracher

Executive Producer
Keira Rosenthal

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Client
Procter & Gamble

Brand
Pantene
Category
CG Adv

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