In the latest ONEPlus 5 Commercial, we tried to add some biological characters to the product. This time we decided to evolve the phone into a robot. Based on the product's slogan "A New View”,we designed a story about the existing, wakening and breakthrough, and seeing the new view.
It's the first time for us to put character animation in a commercial, we had various of problems and learned a lot in the process. It's my honor to invite talented concept artist Mark Chang for the character design and my old friend, genius concept artist Zaeoyo for art direction and scene design. Other team members include my old buddies like Ray, Chiu, and Lewis Orton. Also thanks to the Maya Artists who worked on the character part, and Stanley's gorgeous sound design as always.
Software: Cinema 4D ,After Effect,Octane render
Credit:
Creative Direction/ Main animation : Somei 孙世晟
Art Direction/Scene Design: Zaoeyo 曾潇霖
Character Design: 張以得(Mark Chang)
Lighting&Rendering:Ray 侯瑞 / Chiu 何志超 / Lewis Orton 火人/Zaoeyo 曾潇霖/Somei 孙世晟
Houdini:Lewis Orton 火人
Modeling:林凯
Character Rigging: do or die
Character Animation: Peter /Somei 孙世晟
Special Thanks:Norin 林铖
Editing / Composting /2D motion:Somei 孙世晟
Music & Sound Design: 三十而立 Stanley Chen