Rising from the surreal landscape of an incredible alien world, Nike's reinvented running shoe, the Lunar Epic Flyknit, was aproduct launch of galactic proportions. The visuals for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe.
Check the Main Film: http://vimeo.com/160108702
Behind the Scenes: http://vimeo.com/160108408
And more info on our Behance page: https://www.behance.net/gallery/35306865/Nike-LunarEpic-Flyknit?
CREDITS:
Client: Nike
Nike Global Brand Communications: Tad Greenough
Executive Producer, Nike Brand Communication Studio: Noah Stanik
Nike Producer: Meagan Moore
Production Company: Blacklist
EP: Andrew Linsk
Producer: Karen Lawler, Alex Unick
Studio: Tendril & Frame
Co-Directors: Chris Bahry, Tom Crate
EPs: Kate Bate, Thomas Bay
HOP / Producer: Mary Anne Ledesma
Producer: Louise Bejerholm
Storyboards: Greg Boychuk, Gabe Sapienza
Editor: Tom Crate
Pitch Concepts: Chris Bahry, Tom Crate, Wojtek Szklarski, Ann
Kruetzkamp, Marco Iozzi
Reveal Film:
Lead 3D Artists & Animation: Nejc Polovsak, Matt Frodsham, Simon Fiedler
Particle FX: Simon Fiedler, Alasgar Hasanov, Marcin Porebski
Shoe Rigging & Animation: Matias Hansen
Lighting & Render: Nejc Polovsak, Matt Frodsham
Additional 3D Artists: Sacha Wechselmann, Ben Pilgrim
Shoe Modeling: Marek Denko
Matte Painting: Bojan Zoric, Form Language
Compositing: Chris Bahry, Brad Husband
Teaser Film:
3D Artists: Christian Hecht, Alasgar Hasanov, Chris Bahry
FX: Valdemaras Dzengo, Alasgar Hasanov
Light & Render: Christian Hecht, Brad Husband
2D Animation: Gabriel Rocha
Compositing: Chris Bahry, Brad Husband
Additional Compositing: Alexandre Veaux
Sound Design & Music: John Black of CypherAudio
- Category
- CG Adv