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Nike ~ LeBron XIII

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cgshort
Published

From The Ground Up



Bringing it back home to Lebron’s roots in Akron, Ohio we celebrate the Launch of the LeBron XIII with a filmic product campaign inspired by his hard-earned success, from local hero to NBA superstar.



Full project here: http://mvsm.com/project/lebron-xiii



CREDITS —



Concept, Design & Direction:

ManvsMachine



DOP:

Christophe Lanzenberg



Audio:

Resonate

Category
CG Adv
Tags
typography, lebron, nike, compositing, xiii, animation, 3d, basketball, film, product, cgi

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