New Balance Fresh Form X 1080 (Director's cut)

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New Balance Fresh Form X 1080 Step into a world of comfort and let time melt away with each step. Discover the New Balance Fresh Foam X 1080 - where every step is a journey into softness.

告別傳統的跑鞋產品視頻科技賣點宣傳概念,用一段舒緩的city walk作為故事基底,在腳步所及處,處處皆可變柔軟。那些堅硬的、疲於奔命的日常,也會因為這雙1080的存在變得柔軟鬆弛。


Agency |SPES神鴉社鼓
Director |Ever Song
Creative|Ever Song, 王門柱
Art design|粥粥, Xuxu
Account|Ming, hezi
Sound design|Huff

Production House
Director|高明碩 Ming-Shuo Kao
Art Director|高明碩 Ming-Shuo Kao
Layout & Edit|廖伯豪 Ben Liao、高明碩 Ming-Shuo Kao
FX Artist|劉瓅涵 Hank Liu、林俊德 Junde Lin
Design & Animation|廖伯豪 Ben Liao、劉瓅涵 Hank Liu、林俊德 Junde Lin、高明碩 Ming-Shuo Kao
Stoyboard & Graphic Design|林斯婷 Dora Lin


https://www.behance.net/gallery/184236859/New-Balance-Fresh-Form-X-1080-v13
Category
CG Adv
Tags
simulation, new balance, c4d, octane, cloth, softbody