Published
2grey는 네이버 커넥트 2020을 위해서 행사장 로비의 초대형 웰컴 미디어월과 오프닝 프로젝트를 진행했습니다. 우리는 naver의 비전을 세 단어로 추출해내고, 방문하는 사람들에게 마치 겔러리에 온것 처럼 영감을 주는 볼드한 방향을 제안했습니다.
단어에 맞게 파티클 큐브들의 모션을 디자인하고, 단어별 컬러셋과 글리터 같은 쉐이더로 통일감을 주는 아트웍으로 이를 표현했습니다.
2grey produced an extra large welcome media wall and opening video for the event lobby for Naver Connect 2020. We extracted the naver's vision in three words and suggested a bold direction that inspired the visitors as if they were in the gallery.
We designed the motion of particle cubes according to the word and expressed it with artwork that gives a sense of unity with shaders such as color sets and glitters for each word.
Client - Naver
Agency - Waywai
Creative, directed and designed by 2grey
Director - Minhyuk Jang
Sound - Sunwoo Kim
단어에 맞게 파티클 큐브들의 모션을 디자인하고, 단어별 컬러셋과 글리터 같은 쉐이더로 통일감을 주는 아트웍으로 이를 표현했습니다.
2grey produced an extra large welcome media wall and opening video for the event lobby for Naver Connect 2020. We extracted the naver's vision in three words and suggested a bold direction that inspired the visitors as if they were in the gallery.
We designed the motion of particle cubes according to the word and expressed it with artwork that gives a sense of unity with shaders such as color sets and glitters for each word.
Client - Naver
Agency - Waywai
Creative, directed and designed by 2grey
Director - Minhyuk Jang
Sound - Sunwoo Kim
- Category
- Motion Graphics
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