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LG : 'Snowboard' (NY Time Square)

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뉴욕 타임스퀘어에 LG전자가 전개하는 Carbon neutral 캠페인 시리즈 중 두번째 컨텐츠인 ‘iceberg’ 입니다. 새해를 맞아 북극곰이 이번에는 스노우보딩을 하며 메시지를 전합니다.

프레임을 사용해 돌출되는 효과를 높이고 바람을 가르며 질주하는 북극곰과 날리는 털, 흩날리는 눈발이 시원한 기분이 들도록 라이브한 카메라와 다이나믹한 애니메이션으로 연출했습니다.
시각적으로는 함박눈이 오는 기분좋은 공간을 만들고, 여러 타입의 눈 표현, 뽀송한 털표현 등에 중점을 두어 진행했습니다.

This is ‘iceberg’, the second content in the Carbon neutral campaign series that LG Electronics is deploying in Times Square, New York.
In the new year, the polar bear is snowboarding this time to deliver a message.

Frames are used to enhance the protrusion effect, and the live camera and dynamic animation are used to create a cool feeling for the polar bear galloping through the wind, the flying fur, and the fluttering snow.
Visually, we created a pleasant space with soft snow, and focused on the expression of different types of eyes and soft fur.


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Client : LG Electronics
Agency : HSAd
Project Manager : Dasom Han (HSAd)

Creative, directed and designed by : 2grey
Creative director : Minhyuk Jang
Project Manager : Minwoo Jang (2grey)

Previz : Junhyun Eom
Animation Supervisor : Gwangjo Jung (Moono)
Grooming : Minji Oh, Seungwon Choi, Sujung Lee
CFX : Seungwon Choi
Assemble, Look Dev Artist : Junhyun Eom, Sujung Lee, Sunisle
VFX Artist : Keonyong Moon, Yougeun Hwang
Compositing : Minhyuk Jang, Junhyun Eom
Category
CG Adv Motion Graphics

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