Published
Jaguar teamed up with Framestore and multi award-winning director William Bartlett to produce a collection of six almost entirely CG films to showcase the F-TYPE sports car.
The films use innovative storytelling technique, combining live action and computer-generated images Director William Bartlett to place the Jaguar F-TYPE in different scenarios to highlight its features. It races alongside galloping horses, leaps off a ski jump and shows off its handling on a Hot Wheels-inspired track.
Watch as Jaguar, advertising agency Spark44 and the films' director William Bartlett explain how we created these films.
The films use innovative storytelling technique, combining live action and computer-generated images Director William Bartlett to place the Jaguar F-TYPE in different scenarios to highlight its features. It races alongside galloping horses, leaps off a ski jump and shows off its handling on a Hot Wheels-inspired track.
Watch as Jaguar, advertising agency Spark44 and the films' director William Bartlett explain how we created these films.
- Category
- CG Adv - Making Of
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