Into the Metaverse - adidas

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cgshort
Published
Woodwork Amsterdam collaborated with adidas' Studio A to create a film showcasing the "Into the Metaverse" collection, a limited-edition release inspired by the NFT, Indigo Herz. Our approach aimed to highlight the interplay between the physical and digital worlds by showcasing the real world as a simulation with glitches and errors. The film takes viewers on a journey through different landscapes and features the new products. This unique perspective offers an element of surprise to the campaign.

Directed and Produced by: Woodwork Amsterdam
Executive Creative Director: Marvin Koppejan
Creative Director: Menno Fokma
3D Lead: Ernst Noort
3D Artist: Tim van der Wiel
Motion Design: Lennard Goede
Shoot Lighting: Tara Bisoen
Producer: Nina Fabel
Producer: Gayle van Bochove

Client: Adidas
Senior Portfolio Manager: Luke Welch
Project Manager: Sophia Feary
Project Manager: Juri Schier
Creative Director: Richard Askin
Creative Lead: Maarten Apeldoorn
Producer: Jeoffrey van Overveld
Producer: Nadine Kuilboer

Case film audio: THNDR
Category
CG Adv
Tags
3d, web3, indigo herz, campaign film, adidas, metaverse, motion design, animation

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