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Hyundai Motor Group : E-GMP

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2grey는 현대자동차그룹 모든 전기차의 플랫폼이 될 E-GMP영상을 기획하고 연출, 제작했습니다.

글로벌 런칭 목적에 따라 담아내야할 정보가 많은 만큼,

키워드로 챕터를 분리하고 묶어주는 카피를 제안해 구성했습니다.

비주얼적으로 전기 디바이스의 느낌을 부여하기 위해 심플하고 밝은 공간으로,

카메라 무빙은 크고 컷이 길도록 의도했습니다.



2grey planned, directed and produced E-GMP video, which will be the platform for all electric vehicles of Hyundai Motor Group.

As there is a lot of information to contain according to the purpose of the global launch,

We planned to separate chapters with keywords and group them with ending copies.

It is a simple and bright space to visually give the feeling of an electrical device.

By design, the camera movement is large and the cut is long.



Client - Hyundai Motor Group

Creative, directed and produced by 2grey

Director - Minhyuk Jang

Art Director - Yoonjung Byun

Category
CG Adv

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