Hyderabad Design Week

The core theme for the video was 'Humanising Design', how design plays an integral role in our day to day lives and how it is constantly evolving around our lives. To make the visuals look contemporary and innovative we came up with an interesting concept where every experience looks distinct from each other.



It was a challenge to explore different styles since design in itself is as big as the universe and to find a specific style which would go along with the entire video was a fun task which were very excited about. After some brainstorming sessions and finding multiple references for our style scapes we locked down distinct styles which we finally see in the film.



The end sequence was the most interesting part of the film to design and animate. We decided to reveal the word "Design', by creating 54 frames that made it look intensive and give that adrenalin rush.



Music and sound design was also a crucial part of the entire film since it elevates the film to another level. Since the visuals were so engaging and dynamic we wanted to compose a track which would be upbeat and progressive until we reveal the word "Design'



The idea behind the film was to showcase different styles of design, textures and patterns all interspersed within the spoken word that would link each visual element

to sustainable design, while holding the narrative together. With the constant evolution of graphic styles, the idea was to take the viewer on a journey to explore various

design forms like 2d and 3d animation along with some fun live action shots, to make the messaging of the narrative more comprehensible.





Animation Credits

Director - Aditya Tawde

Creative Director - Harsh Sharma, Nandini Godara

Creative Producer - Aunnesha Sen

Script Writer - Nandini Godara

Illustrators - Joydeep Chowdhury, Pankaj Gole

2D Animation - Pratik Satam

Cel Animation - Mayukh Goswami

3D Artists - Harsh Sharma, Vaibhav Negi, Shanel Moraes

3D Model - Vijay Chaudhari , Sachin Raut

End Sequence Illustrators - Omkar Sawant, Aghil Prasannan, Shiyamek Dasgupta, Pankaj Gole, Adarsh Panicker

Origami Artist - Namrata Walanju (Crafic Art)

Editor - Akhtar Shaikh, Aditya Tawde

VO Artist - Prachi Mayekar

Music Composer - Naozad Patel

Assistant - Ashish Anand

Naozad's Manager - Dilbar

Sound Engineer - (Redhorse Studio)

Sound Studio - Pulz Studio



Live Action Shoot

D.O.P - Tuhin Mukherjee

Gaffer - Nazemol

Hand Model - Shivani Mehta

Line Producer - Mohak Gadhok

Studio - G.S Studio

Lights - New Siddhi Vinayak Light

Camera - One Stop Cine Digital / Accord Equips