Hershey's York "Viking King" | VFX Breakdown by Rodeo FX

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This American campaign for Hershey's, shot in Quebec and line-produced by Les Enfants, illustrates what one bite into a refreshing York Peppermint Pattie feels like. It sweeps you away to a grand moment in the epic ice-cold world of a Viking King and his wolf reigning over mountainous tundra.

The Viking King was shot on blue screen and our team created a full CG environment to bring his castle to life. The distant mountains were done with matte painting.

This campaign earned a Special Mention at the German Design Awards 2019.
Category
CG Adv - Making Of