Behind the Scenes of Salomon 'Welcome Back to Earth'

Salomon, the French outdoor specialist, invites us to take a breath of fresh air and reconnect with nature in its latest brand campaign directed by Martin de Thurah and created by the agency DDB.

"Welcome Back to Earth" highlights the benefits of outdoor physical activity on our quality of life and mental health. With majestic settings filmed in Ljubljana, Slovenia, or Cortina d'Ampezzo in the Italian Dolomites, Salomon invites its viewers to detach from technology and the constant stress of the city to reconnect with nature. Forget the feeling of oppression we inflict on ourselves by living in urban environments and rediscover the sense of freedom that comes with being in nature. "Welcome Back to Earth" is an antidote to urban life saturated with technology and disruptive elements, a refreshing return to our roots. By inviting us to adventure and discovery, Salomon not only promotes its products but aspires to a lifestyle where well-being takes precedence.

Discover more & get in touch with our teams here: https://tinyurl.com/mwy2p4te

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CREDITS
Agency: DDB Paris
Director: Martin de Thurah
DOP: Kasper Tuxen
Photographer: Jake Jones
Production Company: Henry

VFX: The Mill
Executive Producer: Lionel Juglair
VFX producer: Laura Roddier
VFX Supervisor: Alexis Baillia
Flame: Alexis Baillia, Sébastien Kremer, Valentin Gingembre
Editors: Peter Brandt (Brand Film), Francesco Roma (Category Films), Antonin Brones (Category Films) Chloé Charrier (The Mill)
Colour: Jean Clément Soret
Assistante étalonnage: Violette Madrid-Labeyrie
Motion: Jean Yves Parent, Émilie Fouré, Olivier Jarry, Michael Moercant, Julien Pinot, Manon Baillet, Tanguy Puech, Julien Maurin
3D Environment: Stanis Alvarez
BGLR Producer: Zuber Khan
BGLR PC: Dominic Xavier
BGLR Supervisor cleanup: Noushad Kallingal
BGLR Lead Cleanup: Sachin Ranaware
BGLR Roto Supervisor: Sivakumar R
BGLR Roto Lead: Md Gazzali
BGLR Matchmove Supervisor: Elangovan
BGLRMatchmove Lead: Sagar Rana

Full credits here https://tinyurl.com/mwy2p4te