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BASF Keep it Real

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cgshort
Published
Visual trend lab foam Studio embarked on an prolific exploration of trend visuals with BASF’s

Coating Division. Their Automotive Color Design team invited foam to conceptualize and

design their latest release of their global design tool kit, which is an authoritative trend book

on automotive paints for the next years.

foam’s task was to interpret the diverse findings of the group, and consolidate the complex social, technological and aesthetic trends and translate them into formal narratives.



The result is an unseen formal language, with autonomous shapes and unfamiliar materials

celebrated in a playful ménage of bold hyperrealism and poetic abstraction.



Art Direction: Jamie Raap

Sound Design: Alex Pastore

http://foam.studio/basf
Category
Motion Graphics
Tags
car, trend, automotive, book, global, kit, tool, color, paint, zeitguised, foam, future, material, mobility

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