American Express MSNBC

Roof Studio creates energetic and dynamic spot for AmEx and MSNBC

​NYC based Roof Studio ​captures the excitement of business expansion ​through the purchasing capabilities of the American Express Open Card​. Roof utilizes precise and intelligent designs and brings their signature whimsy to this spot for the "Your Business" segment on MSNBC. The playful yet effortless motion of the model kits encourages card holders to take on a new job, fill a big order or expand their office while impeccably detailed scenarios inspire all the possibilities for business growth. This simplicity combined with keen aesthetics proves that once again Roof Studio is showing its place as a dynamic and diverse force in animation world.


Check out link for Roof's website and spot for AMEX MSNBC: http://roofstudio.tv

​Credits below:

Client: American Express
Agency: Ogilvy & Mather
Production: Roof Studio

Roof Studio:

Creative Directors: Vinicius Costa and Guto Terni

Executive Producer: Crystal Campbell

Producer: Jess Pierik

Design : Vinicius Costa and Eric Pautz

Modeling: Shane O'Hara, Flavio Mac, and Vinicius Valente

Animation : Lucas Ribeiro Fernandes, Guto Terni

Render: Pedro Kobuti, Vinicius Costa and Vinicius Valente

Compositing: Guto Terni, Pedro Kobuti

Music: Future Perfect

SFX and Mix: Mixtape Club


Agency: Ogilvy & Mather

Creative Director / Design Director : Lucas Carmargo

Creative Director / Copywriter: Justin Via

Senior Art Director: Joao Paz

Copywriter: Holden Rasche

Executive Producer: Elizabeth Lucas

Senior Content Producer: Jessica Fiore

Music Producer - Chris Mazur

Account Supervisor: Lauren Truppo

Account Executive: Catherine Seeger