Aldi - Vitaminis

Vitaminis



When asked to create the new spot for Aldi's Vitaminis we immediately got excited. An animation with 8 characters seemed like an awesome case to us.



Personalities



Our main challenge was to make sure that all of the different characters got their own personality. That way our animators had a clear direction per character. We gave them the freedom to really get the most out of those personas and that shows in the final animation.



Visual style



We wanted to create a visual style that we hadn't done before. Therefore we've spent a fair amount of time in the beginning of the process to develop a nice look and feel that we felt fit the story and characters. Because the original key-visual of Aldi's Vitaminis had a 2D background we came up with the idea of pushing that a little further and come up with a 3D style that would have the same majestical feel to it.



Campaign



Around the tv-spot there was a lot more content created to really put these stuffed animals out there. You can check out the dedicated website at www.vitaminis.ch. We only created the content for the TV spot.



Credits



Animation: Colorbleed

Agency: WPS

Brand: Aldi



Modeling

Gijs van Kooten

Tashina van Zwam

Charlotte Piogé

Tom Keijer



Look development

Tom Hankins

Tashina van Zwam

Charlotte Piogé

Gijs van Kooten

Tom Keijer

Rigging

Richard Maegaki



Animation director

Roy Nieterau



Animation

Danny Vos

Robbin van den Broek

Tim van Dulmen



Lighting / Rendering / Compositing

Tom Hankins

Charlotte Piogé

Tashina van Zwam



Creative producer

Sven Stroomberg