Accenture "Surfing Elephant" | Commercial

Continuing our “plausible unreality” trend, we created a surfing elephant for ACCENTURE and Director THIERRY POIRAUD.

One challenge here was to imbue our “lead” with the physical dynamics of a surfer riding waves without losing his true “elephantine” qualities of heaviness, slowness and movement.

Integrating these CG elements into the waves, foam, and spray of the filmed ocean elements required extra care and precision to achieve the reality and relaxed whimsy of this spot.

Credits
| Agency: Y&R, New York
| Chief ECDs: Scott Vitrone, Ian Rechenthal
| ECD: Dick Sinreich
| CD/Copywriter: Mark Ezratty
| CD/Art Director: Keith Evans
| Producer: Laura Ferguson
| Executive Director of Content Production: Lora Schulson
| Production Company: Paranoid US, Los Angeles
| Director: Thierry Poiraud
| Executive Producers: Cathleen O’Conor, Claude Letessier
| Head of Production: Matej Purg
| Line Producer: Lisa Cowan
| DP: Tobias Schliessler
| Editorial: MacKenzie Cutler
| Editor: Ian MacKenzie
| Assistant Editor: Mike Rizzo
| Executive Producer: Melissa Miller
| VFX: BUF
| Producer: Pierre Buffin
| Head of Production: Pierre Escande
| VFX Producer: Nicolas Delval, Julie Verweij, Carla Diamond
| Art Director: Olivier Gilbert
| VFX Supervisor: Christophe Dupuis
| Flame Artist: Jonathan Lagache
| Modeling: Aurelien Fuentes
| Animation: Nicolas Candido, Benjamin Malherbe, David Rouxel
| Lighting: Christophe Moreau
| SFX R&D: Nicolas Schneider
| VFX Editor: Florent Susini

http://buf.com/tv.php?id=959&display=gallery&year=2010