3i

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cgshort
Published
Global leader in cutting-edge home technology and mobile robotics, 3i approached Frame to create a film that unveils its new smart floor cleaning station. An elegant addition to any living space, the product features a distinctive burgundy and gold design - including an iconic pattern inspired by classic Parisian architecture. The pattern itself provides a striking graphical motif throughout the film and an effective visual counterpoint to the product-centric imagery.

3i aspires to redefine the boundaries of both product innovation and design. As testament to that mission, to craft its new autonomous robotic vacuum device the Shenzhen-based company collaborated with renowned designer, Damian O’Sullivan, who has previously created luxury home goods for brands like Versace, Louis Vuitton, and Hermès.

The project marks another successful collaboration between Frame and its Asia-based production service partner Final Frontier.

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CREDITS

Client
3i

Direction / Design / Animation
Frame

Production service
Final Frontier

Music & Sound Design
Waa
Category
CG Adv

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